West Michigan Association of Insurance Agents

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Promoting Ethics, Education and Interests of Independent Agents in Kent, Ottawa, Muskegon & Newaygo Counties

There is a difference in where you buy your protection. Many people don't realize there are three sources for insurance:

  1. Captive Agents, who can sell you the insurance of only one company.

  2. Telephone Representatives, who can offer you the insurance of one company, and only on the telephone.

  3. Independent Insurance Agents, who represent on average eight insurance companies, so they are able to find you the best combination of price, coverage and service.

As an independent agent, a WMAIA agency member:

  • Is a licensed professional.

  • Is your consultant, working with you as you determine your needs.

  • Can serve you as your insurance needs change.

  • Assists you when you have a claim.

  • Treats you like a person, not a number.

  • Offers one-stop shopping for a full range of products-home, renters, auto, business, life and health.

  • Offers you a choice of insurance plans and programs.

  • Is a value hunter who looks after your pocketbook in finding the best combination of price, coverage and service.